Effective Writing for Business, PR, News, Features and Scripts

Why do you need to be able to write well?

A clear, well laid-out and structured document achieves it purpose. We all write with an aim in mind whether it is an email, covering letter for an interview, a request for a meeting, client proposal, press release, feature article, case study, strategy or report.

To be successful and get your wished-for response requires thinking about your writing style and approach.

The one day interactive course:

• Defines the basic principles of good writing
• Looks at examples of good and bad writing across a wide range of documents.
• Examines your methods of preparation and writing- and how to improve
• Exercises on the use of language, content and style: do you use jargon, clichés, analogies, examples, facts and figures.
• Exercises in pitching an idea that helps focus you on purpose.
• Exercises in sample writing- to suit your corporate needs
• Tips and dos and don’ts – especially the maxims ‘less is more’ and ‘say what you mean’.

This course is best with a smaller group of people, to give individuals more attention and practice on their writing.