Strategic Communications

“The purpose of writing a communication strategy is to support a programme to achieve its goals and objectives, to shape advocacy, mobilise people and bring about behaviour change.”

”A good communication strategy is a map that connects the present state of an organisation to a future desired state”

THE 5 P’S OF STRATEGY

• Plan- the purpose
• Ploy-the method
• Pattern-what works
• Position – in the relevant spheres of influence
• Perspective – how it all fits together

EXAMPLES OF STRATEGIC COMMUNICATIONS WORK:

Recent: Strategy for Equinox International on building CBDoil brand and sales.
Friends of Chichester Harbour to build support and brand
Arab Reform Initiative on brand and media expansion
Turkish Government on EU Accession
Global Thinkers Forum on media engagement

UNICEF as a Communication Consultant in Ethiopia, Palestine, Sudan and Iran

Iran– as International Communications Officer for the Afghan Refugee crisis.  

Ethiopia -Worked on SpeakAfrica campaign jointly financed with the African Union and for teenagers from 16 African countries. Strategy and  implemented teaching schedule on writing, producing scripts and videos, learning how to pitch story ideas and interviewing skills.

Palestine- working for the Palestinian National Authority in Ramallah, a strategy to help train and promote local journalists; organise a press office; press conferences inviting foreign media from Jerusalem; work with the local TV station on output.

Sudan – a communications campaign strategy for the eradication of FGM. Produced videos, engaged with key stakeholders including the religious leaders and achieved a firm date for making FGM a criminal offence from the Minister of Health.

For the SNC in Paris and Istanbul (Syrian National Council, opposition to the Assad government)  A strategy that successfully engaged with global media, especially online. I set-up social media channels and reputation damage limitation. Trained the Foreign Relations Spokesperson on fielding media requests and organizing interviews for TV radio and print,online and via Skype.

At the UK South East Development Agency (SEEDA) as Communications Director, I wrote a new strategy and specific stakeholder engagement plan. This supported SEEDA’s corporate needs to reboot their communications and include digital media.